Business Communication - Program B

Description

Professional Communication for Customer & Vendor-Facing Teams
Elevate the conversations that define your brand.

This practical, scenario-based course helps staff build confident, relationship-centered communication skills.
Participants learn how to go in with a plan, “read the room,” protect their personal and company brand, and keep customer/vendor partnerships strong—even in difficult conversations.

Who Should Attend All staff members who are customer- or vendor-facing: sales, customer success, procurement, operations, account management, and service teams.

Key Outcomes Go in with a plan: Prepare goals, roles, and next steps for every interaction. Read the room: Identify cues, adjust tone, and match communication styles.
Protect your brand:
Represent yourself and your company with credibility and consistency.
Build lasting partnerships:
Communicate for mutual success with customers and vendors.
Ask better questions: Use open-ended questions and active listening to uncover real needs.

Win without “winning”:
Avoid “winning the discussion” at the cost of the relationship.

Leverage tough talks: Turn difficult conversations into trust-building opportunities.
What You’ll Practice Conversation planning templates and pre-call planning Listening techniques and open-ended questioning
Framing messages to align with partner goals
De-escalation and recovery when a conversation goes sideways
Action-oriented follow-ups that sustain momentum
Format & Materials Interactive instruction, real-world scenarios, and practical tools you can use immediately.

Recommended For All customer- and vendor-facing staff.